The Rise of Heritage Travel: Finding Cultural Connections
People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore…
Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025
Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations…
Top Takeaways from the 2025 NYSTIA Conference
Last week, the team attended the New York State Tourism Industry Association (NYSTIA) Annual Conference in Canandaigua, NY. It was a great week full of…
Travel Industry Trends to Watch in 2025
As the travel landscape continues to evolve, keeping a pulse on the current trends is vital for tour operators, tourism boards, and travel businesses looking…
Attracting Canadian Travelers: How U.S. Tourism Partners Can Build Bridges Despite Policy Challenges
Living in Rochester, NY, I’m always struck by how close Canada feels. It’s quicker for me to drive to Toronto than it is to reach…
Building an Effective Tourism Marketing Team
When it comes to effective marketing, the people on your team and the makeup of the team are a key component of how well everything…
Travel Trends from NTA Travel Exchange 2024: Embracing Change and Innovation
The 2024 NTA Travel Exchange brought together industry professionals, thought leaders, and travel enthusiasts to discuss the future of tourism and reflect on the challenges…
Three Trends that Rule the Top Tourism Campaigns of 2024
Travel is more than just a break from the routine—it’s about serving up stories, experiences, connections and lasting memories that bring visitors closer to your…
Emerging Travel Trends from OMCA Marketplace 2024: Redefining Group Travel and Embracing Authentic Experiences
The OMCA Marketplace 2024 brought together a diverse range of tourism professionals, illuminating pivotal themes that are shaping today’s travel landscape. These insights underscore a…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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