Marketing for Group Travel: Building Solid Relationships with Tour Operators

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…

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Top Tourism Campaigns of 2023

Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…

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Can Curated Experiences Help Your Tourism Marketing?

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

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5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing

The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography…

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Creating Sample Travel Itineraries – Dos and Don’ts

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your…

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Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without…

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The Business Case for Collaboration

I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….

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Under, around and in between: Hidden gems in tourism

The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years…

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10 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your…

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Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…

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