What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…

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Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…

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Insights from TAP Dance 2023

Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…

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Elemental Photography in the Tourism World

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top…

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Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite…

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Destination Positioning: How to Stake Your Claim and Find Your Niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…

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Food for Thought: Inspirational Food Writing Tips for Destination Marketing

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…

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Artificial Intelligence In Tourism

Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with…

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Destination Podcasts: Telling Your Story

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring…

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