Creating Your Travel and Tourism Marketing Strategy and Plan
Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Tourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing…
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…
Elements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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