Marketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…
From Assistant to Amplifier: Rethinking AI for Tourism Marketers
After attending MAICON, a Marketing AI conference hosted by SmarterX, one message came through loud and clear: AI isn’t replacing marketers—it’s making our work sharper,…
Driving Visitation Through Culinary Tourism
When visitors come to a destination, they’re looking for experiences that feel authentic and unforgettable. Few things connect people—or capture the essence of a place—like…
Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing
Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you…
Welcoming All 2.0: Key Takeaways from Our Community Conversation on Inclusion in Tourism
In our rapidly evolving travel industry, the concept of being a “welcoming destination” is no longer simply about inviting more visitors. It’s about deeply understanding…
10 Must-Listen Podcasts for Travel, Tourism & Hospitality Professionals
I’ve had the joy of hosting Destination on the Left—an award-winning podcast spotlighting the travel, tourism, and hospitality industry—since 2016. My team and I believe…
Boost Your Results with Effective Tourism Marketing Tracking
Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working,…
Top Takeaways from the 2025 NYSTIA Conference
Last week, the team attended the New York State Tourism Industry Association (NYSTIA) Annual Conference in Canandaigua, NY. It was a great week full of…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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