Marketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…
4 Common Types of Group Tours
When you see a big motorcoach cruising down the highway, do you ever wonder who’s inside? The answer: just about anyone. Group tours attract all…
Financial Benefits of Group Travel
Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…
Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their…
4 Tips for a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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