Tourism Marketing: A Collaborative Approach
Promoting a destination involves celebrating its unique attractions, culture, and experiences. But when different regions join forces, they create something more powerful together than they…
How the Tourism Industry Can Connect with the Hygge-Inspired Traveler
Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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