Advantages of Niche Market Tourism
What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve…
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. About 15 percent of the world’s population live with…
Building an Effective Tourism Marketing Team
When it comes to effective marketing, the people on your team and the makeup of the team are a key component of how well everything…
Wellness Travel: The Transformative Trend Redefining Tourism
Wellness travel is no longer just a buzzword – it’s a movement. Travelers today aren’t content with vacations that leave them feeling like they need…
The Rise of Music Tourism: What Destinations Can Learn from The Eras Tour’s Success
Music tourism is on the rise, with concerts and festivals turning into immersive experiences that inspire travel. Also called “gig tripping,” this travel trend has…
How to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…
Innovative Out-of-Home Strategies for Travel Marketing
With numerous brands vying for attention, the key to success in traveling marketing often lies in innovative strategies that connect with audiences in meaningful ways….
Managing Expectations: Key Strategies for Destination Success
Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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