The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…
The Keys to Successful Collaborations
In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Navigating Tourism Marketing Now: 10 Themes from 26 Leaders
In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…
Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…
2018’s Best Tourism Campaigns: Our Five Favorites
As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those…
Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…
Museum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. I…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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