Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…
6 Strategies to Prepare for Tourism Recovery
From our April 2020 Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April 2020 with 12…
How the Tourism Industry Can Connect with the Hygge-Inspired Traveler
Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the…
Avoiding Trademark Infringement in Tourism Marketing
A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement…
2018’s Best Tourism Campaigns: Our Five Favorites
As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those…
Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…
Museum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. I…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields