5 Reasons You Need a CRM for Success in Travel Trade

Understanding CRM: What it is and Why it Matters In the travel trade industry, success depends on effectively managing relationships with clients, suppliers, and partners….

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Mastering the Sales Funnel: Essential Strategies for 2024

Unlocking Success Through Effective Prospecting, Cultivating Relationships, Strategic Positioning, and Confident Closing Every profession involves an element of sales, whether you’re pitching ideas, promoting a…

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Marketing for Group Travel: Building Solid Relationships with Tour Operators

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…

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Financial Benefits of Group Travel

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…

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Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready

Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their…

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Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…

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4 Tips for a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….

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The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have…

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Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…

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