Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Travel and Tourism Terms, Acronyms & Abbreviations

Can You Talk Tourism? Every industry has its own language. We abbreviate words or phrases to save time, effort or space – this is great, as long as you know…
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Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes or the extensive list of…
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How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction…
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More Great Inspiration

The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…

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The Evolution of Welcome Centers

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…

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Creating Your Travel and Tourism Marketing Strategy and Plan

Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process…

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4 Common Types of Group Tours

When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there?  The possibilities of who participates…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….

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Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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Creative Travel Writing for Your Destination

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…

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7 Steps in Creating a Marketing Plan

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…

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5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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