Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing

Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you have complete control over your…
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Social Media Strategy Building Blocks

When it’s time to develop or refine your social media strategy, are you working with the building blocks that set the stage for success?  As the world continues to shift…
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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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More Great Inspiration

Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…

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The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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Writing Digital Content: Email, Social & Web

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…

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Top Tourism Campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality…

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10 Digital Marketing Trends from Destination Marketers

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and…

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4 Tips for a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…

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The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…

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The Evolution of Welcome Centers

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…

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Creating Your Travel and Tourism Marketing Strategy and Plan

Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process…

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