Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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Tourism Advertising Ideas: Creative and Bold Paid Media Moves

Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching vacation inspiration between Spotify playlists,…
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Marketing and PR Strategy with the PESO Model

Strategy is always a big topic of conversation when it comes to tourism marketing. We’ve been responding to more and more requests for strategy, and it is always our first…
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More Great Inspiration

Writing Digital Content: Email, Social & Web

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…

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Top Tourism Campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality…

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10 Digital Marketing Trends from Destination Marketers

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and…

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4 Tips for a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…

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The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…

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The Evolution of Welcome Centers

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…

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Creating Your Travel and Tourism Marketing Strategy and Plan

Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process…

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The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…

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Successful Collaborations start with Commonality

Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.

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