Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Radical Collaboration in Tourism Creates Real Impact 

In times of rapid change, collaboration in the travel and tourism industry isn’t just helpful, it’s essential. That message came through loud and clear during our third community conversation of…
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Behind the Scenes of a Group Tour: Pro Tips for Travelers and Professionals

Group tours aren’t just about ticking off sights—they’re about sharing experiences, swapping stories, and letting someone else handle the details so you can enjoy the ride. This blog is a…
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Commonality: Creating World-Changing Collaborations

The strongest partnerships are built on the foundation of the Three C’s of Collaboration: Communication, Commonality, and Commitment. In my first post about this framework, we explored how open, honest…
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More Great Inspiration

What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

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Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming…

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Commitment: Creating World-Changing Collaborations

This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of…

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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Becoming More Diverse, Equitable and Inclusive – Small Steps Add Up

Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were…

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Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…

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The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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Writing Digital Content: Email, Social & Web

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…

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Top Tourism Campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality…

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