Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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4 Common Types of Group Tours

When you see a big motorcoach cruising down the highway, do you ever wonder who’s inside? The answer: just about anyone. Group tours attract all kinds of travelers—from solo adventurers…
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How to Vet a Social Media Influencer

The media landscape has shifted from relying solely on traditional journalists and publications to partnering with bloggers, vloggers and social media influencers of all shapes and sizes. Travelers are interested…
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Partnering with Travel Advisors: Insights to Grow Group Travel

At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry. Simply put, we need each…
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More Great Inspiration

Commonality: Creating World-Changing Collaborations

In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years…

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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Becoming More Diverse, Equitable and Inclusive – Small Steps Add Up

Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were…

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Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…

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The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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Writing Digital Content: Email, Social & Web

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…

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Top Tourism Campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality…

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10 Digital Marketing Trends from Destination Marketers

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and…

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4 Tips for a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…

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