Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
From Transactional to Transformational: Rethinking Partnerships
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
Loretripping: Turning Local Stories Into Travel Motivation
More Great Inspiration
Making a Career in Travel and Tourism: Getting Started
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
Financial Benefits of Group Travel
Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…
How To Craft A Killer Press Conference
It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world –…
Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse
Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…
Insights from TAP Dance 2023
Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…
Destination Positioning: How to Stake Your Claim and Find Your Niche
“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…
Food for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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