Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Measuring Earned Media and PR: Introduction to the Barcelona Principles
Tourism Advertising Ideas: Creative and Bold Paid Media Moves
Marketing and PR Strategy with the PESO Model
More Great Inspiration
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
4 Common Types of Group Tours
When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there? The possibilities of who participates…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Elements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…
Navigating Tourism Marketing Now: 10 Themes from 26 Leaders
In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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