Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
What Does It Mean to Operationalize Collaboration and Why Does It Matter?
500 Episodes, 10 Years, and the Growing Value of Original Content in the Age of AI
Data-Driven Decision Making in Tourism
More Great Inspiration
How Tourism Businesses Can Plan for the New Year in Collaboration With Staff
A 2024 Tourism Business Plan will set you up for success. I talk to a lot of business owners and organization leaders in the travel,…
The Business Case for Collaboration
I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….
Under, around and in between: Hidden gems in tourism
The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years…
Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
Making a Career in Travel and Tourism: Getting Started
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
Financial Benefits of Group Travel
Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…
How To Craft A Killer Press Conference
It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world –…
Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse
Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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