Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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How Tourism Brand Ambassadors Elevate Your Destination Story

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
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The Rise of Heritage Travel: Finding Cultural Connections

People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore the world. It goes beyond…
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Boost Your Results with Effective Tourism Marketing Tracking

Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working, identify areas for improvement, and…
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More Great Inspiration

5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Elements of Top Tourism Campaigns

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…

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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

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The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…

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How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily,…

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Successful Collaborations start with Commonality

Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.

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How Your Competition Could Make You More Successful: 2021 Research Findings

While it might seem intuitive that collaborators are avoiding working with organizations who provide similar products and services to the same audience, we were surprised to see that the opposite is true.

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Collaboration research: What did 150+ travel, tourism, and hospitality professionals say?

Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results…

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5 Lessons Learned During the Travel Pause

As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we…

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