Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Communication: The 3 C’s of World-Changing Collaborations

Big ideas and big achievements don’t happen alone. They require teamwork and a shared goal. That’s why collaboration is essential, especially in the travel and tourism industry. But what makes…
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Top Takeaways from the 2025 NYSTIA Conference

Last week, the team attended the New York State Tourism Industry Association (NYSTIA) Annual Conference in Canandaigua, NY. It was a great week full of networking with friends old and…
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#Winning: How Hashtags are Still Powering Tourism in 2025

Hashtags may have started as a simple way to organize online conversations, but they’ve evolved into powerful tools for storytelling, discoverability, and community-building. In 2025, they’re far from outdated –…
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More Great Inspiration

Education in the Tourism Industry – It’s Everywhere!

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is…

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Making the Most of Tourism Media Events

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….

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How to Market a Destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the…

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5 Destination Marketing Campaigns That Blew Us Away in 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…

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Social Media Measurement for Tourism Marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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Building a Strong CVB Marketing Plan

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time…

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Destination Marketing Tools – With a Twist

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down…

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Developing a Strategic Content Marketing Plan

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a…

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Adding Strategy to Tactical Marketing

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re…

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Attracting Chinese Tourists

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad…

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