Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Communication: The 3 C’s of World-Changing Collaborations

Big ideas and big achievements don’t happen alone. They require teamwork and a shared goal. That’s why collaboration is essential, especially in the travel and tourism industry. But what makes…
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Top Takeaways from the 2025 NYSTIA Conference

Last week, the team attended the New York State Tourism Industry Association (NYSTIA) Annual Conference in Canandaigua, NY. It was a great week full of networking with friends old and…
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#Winning: How Hashtags are Still Powering Tourism in 2025

Hashtags may have started as a simple way to organize online conversations, but they’ve evolved into powerful tools for storytelling, discoverability, and community-building. In 2025, they’re far from outdated –…
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More Great Inspiration

5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…

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Maximizing and Proving Trade Show ROI

What’s the value in attending a trade show? Most trade shows keep a list on their website with reasons to justify the investment of a…

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So what is Content Marketing, actually?

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When…

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Inspiration for Destination Marketing

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…

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Travel Marketing Tips from a Tourist’s Perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true…

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When to Add A New Social Media Channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know…

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Social Media Strategy Building Blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in…

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Relationship-Building through eNewsletters

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled…

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Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best…

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3 Questions to Ask Yourself When Writing for Business

I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy…

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