Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Storytelling is Key in Tourism Marketing
How to Find and Identify Influencers
Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025
More Great Inspiration
Attracting Chinese Tourists
Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad…
5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide
When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…
Maximizing and Proving Trade Show ROI
What’s the value in attending a trade show? Most trade shows keep a list on their website with reasons to justify the investment of a…
Inspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…
Travel Marketing Tips from a Tourist’s Perspective
Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true…
Relationship-Building through eNewsletters
The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled…
Podcasts: A Powerful Tool
In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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