Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Innovative Out-of-Home Strategies for Travel Marketing

With numerous brands vying for attention, the key to success in traveling marketing often lies in innovative strategies that connect with audiences in meaningful ways. One of the most powerful…
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Luxury Travel Trends

The luxury market has been shifting since 2016 from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for experience over possession.” Affluent consumers…
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Boosting Efficiency for Tourism Businesses with Technology

In today’s fast-paced world, the tourism industry is more dynamic and competitive than ever. Tour operators and other tourism businesses must harness the power of technology to streamline operations, enhance…
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More Great Inspiration

Inspired Collaborations: 1+1 is greater than 2

A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing”…

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Teaming Up for Destination Marketing

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to…

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Easy Research with Online Surveys

I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is…

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