Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
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More Great Inspiration
5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide
When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…
Maximizing and Proving Trade Show ROI
What’s the value in attending a trade show? Most trade shows keep a list on their website with reasons to justify the investment of a…
Inspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…
Travel Marketing Tips from a Tourist’s Perspective
Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true…
Relationship-Building through eNewsletters
The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled…
Podcasts: A Powerful Tool
In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best…
3 Questions to Ask Yourself When Writing for Business
I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy…