Boosting Efficiency for Tourism Businesses with Technology
In today’s fast-paced world, the tourism industry is more dynamic and competitive than ever. Tour operators and other tourism businesses must harness the power of…
Mastering the Sales Funnel: Essential Strategies for 2024
Unlocking Success Through Effective Prospecting, Cultivating Relationships, Strategic Positioning, and Confident Closing Every profession involves an element of sales, whether you’re pitching ideas, promoting a…
Looking Ahead: Tourism Marketing of the Future
Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…
What the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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