Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top…

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Are DMOs Evolving into Placemakers?

I have been exploring the changing role of destination marketing organizations (DMOs) through conversations with guests on my podcast Destination on the Left. My interest…

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Building Relationships for Partnership Marketing

Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations…

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10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the…

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The DMO of the Future

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…

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Co-opetition: Good For Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…

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Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming…

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Commitment: Creating World-Changing Collaborations

This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of…

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Commonality: Creating World-Changing Collaborations

In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years…

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