How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily,…

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Tourism Innovation: Five 2020 Practices to Carry into 2021

Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good…

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Capacity Building in Communities for Destination Development

Capacity building is the process of developing strength and sustainability. The process helps organizations and communities achieve longevity and focus more on fulfilling their mission…

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Diversity, Equity and Inclusion: 4 Tourism Resources

“Life is change. Growth is optional. Choose wisely.” – Karen Kaiser Clark Given all the racial injustice happening across the country, conversations around equity, diversity…

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Diversity in Tourism: Diversity = Everybody

Everybody is a tourist at some point in their lives. Everybody likes to take a vacation. Everybody dreams of getting away from the day to…

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The Importance of Core Values

Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected…

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Strategic Planning for Recovery

Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put…

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The Economic Impact of Tourism: A Multiplying Effect

What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You…

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2018’s Best Tourism Campaigns: Our Five Favorites

As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those…

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Education in the Tourism Industry – It’s Everywhere!

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is…

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