Diversity in Tourism: Diversity = Everybody
Everybody is a tourist at some point in their lives. Everybody likes to take a vacation. Everybody dreams of getting away from the day to…
The Importance of Core Values
Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected…
Strategic Planning for Recovery
Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put…
The Economic Impact of Tourism: A Multiplying Effect
What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You…
2018’s Best Tourism Campaigns: Our Five Favorites
As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those…
Education in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is…
5 Destination Marketing Campaigns That Blew Us Away in 2017
As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…
Building a Strong CVB Marketing Plan
The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time…
Inspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…
Collaboration in Tourism
making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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