The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

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5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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Creative Travel Writing for Your Destination

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…

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Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours…

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Using Front Line Staff as Brand Ambassadors

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars.  When a DMO…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…

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