Impacts DMOs Make Through Community Partnerships
I have been working as a strategic partner to Destination Marketing Organizations (DMOs) for more than 15 years. Over that time, I watched the role…
Managing Expectations: Key Strategies for Destination Success
Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work…
Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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