How to Promote Local Tourism

By Colleen Onuffer | June 9, 2021

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily,…

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The 5 Top Tourism Campaigns of 2019

By Sarah Martin | December 18, 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have…

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A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole Mahoney | October 8, 2019

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media…

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Photos, Food & Formulas: Destination Marketing to Millennials

By Camille Zess | May 20, 2019

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up…

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4 Digital News Solutions for the Modern PR Pro

By Sarah Martin | October 26, 2018

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the…

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Pinterest for Destination Marketing Content

By Camille Zess | October 12, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series,…

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Inside A Blogger’s World

By Rhonda Carges | September 28, 2018

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for…

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How to Vet a Social Media Influencer

By Colleen Onuffer | July 13, 2018

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

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The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah Martin | June 19, 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

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Instagram for Tourism: Best Practices

By Camille Zess | June 8, 2018

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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