How to Promote Local Tourism

By Colleen Onuffer | July 20, 2021

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily,…

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5 Key Ingredients for Marketing Campaign Success

By Nicole Mahoney | July 20, 2021

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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Facebook and Tourism Marketing: Best Practices

By Camille Zess | July 20, 2021

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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So what is Content Marketing, actually?

By Camille Zess | August 25, 2017

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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