What Does It Mean to Operationalize Collaboration and Why Does It Matter?
Most travel and tourism organizations recognize the value of collaboration. But how many have built the processes, systems, and resources necessary to make collaboration an…
From Transactional to Transformational: Rethinking Partnerships
Partnership is one of those words we use a lot in the travel and tourism industry. We have marketing partners. Community partners. Funding partners. Industry partners….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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