Mapping the Travel Customer Journey
Most tourism marketers I know have an almost innate grasp of the unique ways the traveler’s mind works. Maybe it’s because they paid attention to…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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