Tourism Marketing: A Collaborative Approach
Promoting a destination involves celebrating its unique attractions, culture, and experiences. But when different regions join forces, they create something more powerful together than they…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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