Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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Tourism Advertising Ideas: Creative and Bold Paid Media Moves

Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching vacation inspiration between Spotify playlists,…
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Marketing and PR Strategy with the PESO Model

Strategy is always a big topic of conversation when it comes to tourism marketing. We’ve been responding to more and more requests for strategy, and it is always our first…
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More Great Inspiration

How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…

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Looking Ahead: Tourism Marketing of the Future

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…

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2023 Tourism Trends

In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There…

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The DMO of the Future

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…

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Co-opetition: Good For Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…

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How to Combat Overtourism Through Marketing & PR

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with…

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The Creative Process and Collaboration

The very essence of the creative process that happens when producing theatre is grounded in collaboration. … it’s how you show up to the collaboration that will make the biggest impact.

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Presentation and Listening Skills for Successful Collaborations

Improving presentation and listening skills will make us better communicators and collaborators. Performance coach Carol Lempert shared insights on how to sound and look confident, how to pitch an idea, and how to use high gain questions to make stronger connections and create better collaborations.

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4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017,…

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