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Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
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Marketing and PR Strategy with the PESO Model
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More Great Inspiration
2023 Tourism Trends
In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There…
The DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…
Co-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…
How to Combat Overtourism Through Marketing & PR
Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…
Using Anniversaries, Celebrations and Awards for Tourism Marketing
Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with…
4 Brand Storytelling Lessons from a Former Washington Speechwriter
Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017,…
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…
What the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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