Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

How Tourism Brand Ambassadors Elevate Your Destination Story

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
Keep Reading

The Rise of Heritage Travel: Finding Cultural Connections

People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore the world. It goes beyond…
Keep Reading

Boost Your Results with Effective Tourism Marketing Tracking

Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working, identify areas for improvement, and…
Keep Reading

More Great Inspiration

The DMO of the Future

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…

Keep Reading

Co-opetition: Good For Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…

Keep Reading

How to Combat Overtourism Through Marketing & PR

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…

Keep Reading

Using Anniversaries, Celebrations and Awards for Tourism Marketing

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with…

Keep Reading

The Creative Process and Collaboration

The very essence of the creative process that happens when producing theatre is grounded in collaboration. … it’s how you show up to the collaboration that will make the biggest impact.

Keep Reading

Presentation and Listening Skills for Successful Collaborations

Improving presentation and listening skills will make us better communicators and collaborators. Performance coach Carol Lempert shared insights on how to sound and look confident, how to pitch an idea, and how to use high gain questions to make stronger connections and create better collaborations.

Keep Reading

4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017,…

Keep Reading

Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…

Keep Reading

What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

Keep Reading

Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

Keep Reading