Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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4 Common Types of Group Tours

When you see a big motorcoach cruising down the highway, do you ever wonder who’s inside? The answer: just about anyone. Group tours attract all kinds of travelers—from solo adventurers…
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How to Vet a Social Media Influencer

The media landscape has shifted from relying solely on traditional journalists and publications to partnering with bloggers, vloggers and social media influencers of all shapes and sizes. Travelers are interested…
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Partnering with Travel Advisors: Insights to Grow Group Travel

At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry. Simply put, we need each…
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More Great Inspiration

Low-Cost Marketing Tools for Tourism Promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The…

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2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos

This year saw us returning to travel in big ways, and the campaign ideas rose to match! We found some of the most creative, quirky,…

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Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready

Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their…

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Building Relationships for Partnership Marketing

Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations…

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Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

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How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…

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Looking Ahead: Tourism Marketing of the Future

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…

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2023 Tourism Trends

In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There…

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The DMO of the Future

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…

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Co-opetition: Good For Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…

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