Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing

Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you have complete control over your…
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Social Media Strategy Building Blocks

When it’s time to develop or refine your social media strategy, are you working with the building blocks that set the stage for success?  As the world continues to shift…
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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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More Great Inspiration

Presentation and Listening Skills for Successful Collaborations

Improving presentation and listening skills will make us better communicators and collaborators. Performance coach Carol Lempert shared insights on how to sound and look confident, how to pitch an idea, and how to use high gain questions to make stronger connections and create better collaborations.

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4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017,…

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Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…

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What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

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Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming…

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Commitment: Creating World-Changing Collaborations

This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of…

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Commonality: Creating World-Changing Collaborations

In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years…

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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Becoming More Diverse, Equitable and Inclusive – Small Steps Add Up

Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were…

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