Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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Tourism Advertising Ideas: Creative and Bold Paid Media Moves

Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching vacation inspiration between Spotify playlists,…
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Marketing and PR Strategy with the PESO Model

Strategy is always a big topic of conversation when it comes to tourism marketing. We’ve been responding to more and more requests for strategy, and it is always our first…
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More Great Inspiration

Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…

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What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

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Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming…

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Commitment: Creating World-Changing Collaborations

This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of…

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Commonality: Creating World-Changing Collaborations

In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years…

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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Becoming More Diverse, Equitable and Inclusive – Small Steps Add Up

Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were…

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Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…

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The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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