Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
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Attracting Canadian Travelers: How U.S. Tourism Partners Can Build Bridges Despite Policy Challenges
Advantages of Niche Market Tourism
Gamification to Drive Engagement: More than One Way to Create Fun
More Great Inspiration
4 Tips for a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…
The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…
The Evolution of Welcome Centers
Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…
Creating Your Travel and Tourism Marketing Strategy and Plan
Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process…
4 Common Types of Group Tours
When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there? The possibilities of who participates…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Tourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing…
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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