Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

The Collaborative Mindset: Five Traits That Drive Better Partnerships

Every leader I meet agrees that collaboration is important.  It’s written into strategic plans, highlighted in mission statements, and celebrated in annual reports. Organizations proudly point to successful partnerships as evidence…
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4 Tips to Plan a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, there are countless ways to showcase a destination, but few are as effective as a well-planned FAM tour. Short for familiarization…
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Tourism Advocacy: How Stronger Partnerships Build Stronger Communities

Tourism advocacy often brings to mind meetings with elected officials, legislative priorities, and policy discussions. While those efforts are important, they’re only one piece of the picture. The strongest advocates…
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More Great Inspiration

Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I…

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5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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5 Destination Marketing Campaigns That Blew Us Away in 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…

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