Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Communication: The 3 C’s of World-Changing Collaborations

Big ideas and big achievements don’t happen alone. They require teamwork and a shared goal. That’s why collaboration is essential, especially in the travel and tourism industry. But what makes…
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Top Takeaways from the 2025 NYSTIA Conference

Last week, the team attended the New York State Tourism Industry Association (NYSTIA) Annual Conference in Canandaigua, NY. It was a great week full of networking with friends old and…
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#Winning: How Hashtags are Still Powering Tourism in 2025

Hashtags may have started as a simple way to organize online conversations, but they’ve evolved into powerful tools for storytelling, discoverability, and community-building. In 2025, they’re far from outdated –…
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More Great Inspiration

Stewardship in Business

Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of…

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Destination: Insta-Sensation!

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep up with, let alone trying…

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Top 6 Traits that Successful PR Pros Need

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us…

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Collaboration in Tourism

making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…

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Lifelong Learning

What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a…

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Teaming Up for Destination Marketing

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to…

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Easy Research with Online Surveys

I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is…

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