Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Storytelling is Key in Tourism Marketing
How to Find and Identify Influencers
Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025
More Great Inspiration
3 Questions to Ask Yourself When Writing for Business
I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy…
Stewardship in Business
Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of…
Top 6 Traits that Successful PR Pros Need
PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us…
Collaboration in Tourism
making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…
Lifelong Learning
What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a…
Teaming Up for Destination Marketing
Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to…
Easy Research with Online Surveys
I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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