Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
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Storytelling is Key in Tourism Marketing
How to Find and Identify Influencers
Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025
More Great Inspiration
5 Ways to Keep a Forward-Thinking Mindset
I am often accused of being overly optimistic, always looking for the silver-lining. I am a glass is half-full person. When I approach life from…
The Rise of Music Tourism: What Destinations Can Learn from The Eras Tour’s Success
Music tourism is on the rise, with concerts and festivals turning into immersive experiences that inspire travel. Also called “gig tripping,” this travel trend has…
The Art of Strategic Positioning for Attracting More Visitors
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely…
Compelling Brand Promises for the Travel and Tourism Industry
Branding is more than a wordmark or an icon or a color palette. It is a representation of who you are as a company, what…
Top Travel Trade Shows for Industry Professionals
There are several trade shows for travel trade professionals available within the industry… They vary in location, size, and format. Here are a few of the top shows that should be considered for travel trade sales.
The Power of Co-opetition: Collaborative Membership Programs in Travel
When businesses that are typically competitors choose to collaborate, they can achieve levels of growth that are unattainable on their own. We call this co-opetition….
How Travel Advisors Thrive in a Changing Industry
Travel advisors are navigating a transformative era shaped by changing consumer demands and technological advancements. Through insightful conversations on our podcast “Destination of the Left,”…
How to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…
Group Travel Trends: The Evolution of Group Travel
Is group travel dead? My answer: yes and no! Group travel in its most traditional sense – loading 50 seniors on a bus and carting…
Travel Reflections: What is “Authenticity” in Tourism?
In August, my husband and I traveled to Alaska’s Inside Passage on a cruise that stopped in the ports of Sitka, Skagway and Juneau, Alaska….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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