Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing

Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you have complete control over your…
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Social Media Strategy Building Blocks

When it’s time to develop or refine your social media strategy, are you working with the building blocks that set the stage for success?  As the world continues to shift…
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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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More Great Inspiration

Emerging Travel Trends from OMCA Marketplace 2024: Redefining Group Travel and Embracing Authentic Experiences

The OMCA Marketplace 2024 brought together a diverse range of tourism professionals, illuminating pivotal themes that are shaping today’s travel landscape. These insights underscore a…

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5 Ways to Keep a Forward-Thinking Mindset

I am often accused of being overly optimistic, always looking for the silver-lining. I am a glass is half-full person. When I approach life from…

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The Rise of Music Tourism: What Destinations Can Learn from The Eras Tour’s Success

Music tourism is on the rise, with concerts and festivals turning into immersive experiences that inspire travel. Also called “gig tripping,” this travel trend has…

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The Art of Strategic Positioning for Attracting More Visitors

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely…

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Compelling Brand Promises for the Travel and Tourism Industry

Branding is more than a wordmark or an icon or a color palette. It is a representation of who you are as a company, what…

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Top Travel Trade Shows for Industry Professionals

There are several trade shows for travel trade professionals available within the industry… They vary in location, size, and format. Here are a few of the top shows that should be considered for travel trade sales.

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The Power of Co-opetition: Collaborative Membership Programs in Travel

When businesses that are typically competitors choose to collaborate, they can achieve levels of growth that are unattainable on their own. We call this co-opetition….

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How Travel Advisors Thrive in a Changing Industry

Travel advisors are navigating a transformative era shaped by changing consumer demands and technological advancements. Through insightful conversations on our podcast “Destination of the Left,”…

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How to Use AI For Tourism Marketing

Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…

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Group Travel Trends: The Evolution of Group Travel

Is group travel dead? My answer: yes and no! Group travel in its most traditional sense – loading 50 seniors on a bus and carting…

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