Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Storytelling is Key in Tourism Marketing
How to Find and Identify Influencers
Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025
More Great Inspiration
Destination Positioning: How to Stake Your Claim and Find Your Niche
“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…
Five Road Trip Trends
Travelers are back to exploring the world. They’re revisiting bucket lists, booking accommodations and crafting out-of-office messages for when it’s time to unplug. Some are…
Food for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…
Artificial Intelligence In Tourism
Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring…
Changing Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way…
Mindsets & Marketing: How Embracing a Growth-Mindset Can Set Your Destination up for Success
We learned that having a growth mindset – or calling yourself “growth-minded” – is more than just forward motion. It is a willingness to work, learn, grow, fail, and try again. … We’ve pulled out five lessons for destination marketers to help you adopt a growth mindset and set your destination up for success:
Main Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit…
2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos
This year saw us returning to travel in big ways, and the campaign ideas rose to match! We found some of the most creative, quirky,…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields