Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Social Media Strategy Building Blocks

When it’s time to develop or refine your social media strategy, are you working with the building blocks that set the stage for success?  As the world continues to shift…
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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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Tourism Advertising Ideas: Creative and Bold Paid Media Moves

Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching vacation inspiration between Spotify playlists,…
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More Great Inspiration

Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…

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Financial Benefits of Group Travel

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…

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How To Craft A Killer Press Conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world –…

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Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…

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Insights from TAP Dance 2023

Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…

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Elemental Photography in the Tourism World

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top…

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Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite…

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Destination Positioning: How to Stake Your Claim and Find Your Niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…

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Five Road Trip Trends

Travelers are back to exploring the world. They’re revisiting bucket lists, booking accommodations and crafting out-of-office messages for when it’s time to unplug. Some are…

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