Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

How Tourism Brand Ambassadors Elevate Your Destination Story

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
Keep Reading

The Rise of Heritage Travel: Finding Cultural Connections

People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore the world. It goes beyond…
Keep Reading

Boost Your Results with Effective Tourism Marketing Tracking

Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working, identify areas for improvement, and…
Keep Reading

More Great Inspiration

Elemental Photography in the Tourism World

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…

Keep Reading

How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top…

Keep Reading

Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite…

Keep Reading

Destination Positioning: How to Stake Your Claim and Find Your Niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…

Keep Reading

Five Road Trip Trends

Travelers are back to exploring the world. They’re revisiting bucket lists, booking accommodations and crafting out-of-office messages for when it’s time to unplug. Some are…

Keep Reading

Food for Thought: Inspirational Food Writing Tips for Destination Marketing

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…

Keep Reading

Artificial Intelligence In Tourism

Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with…

Keep Reading

Destination Podcasts: Telling Your Story

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring…

Keep Reading

Changing Travel Trends in 2023

With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way…

Keep Reading

Mindsets & Marketing: How Embracing a Growth-Mindset Can Set Your Destination up for Success

We learned that having a growth mindset – or calling yourself “growth-minded” – is more than just forward motion. It is a willingness to work, learn, grow, fail, and try again. … We’ve pulled out five lessons for destination marketers to help you adopt a growth mindset and set your destination up for success:

Keep Reading