Tourism Marketing: A Collaborative Approach
Promoting a destination involves celebrating its unique attractions, culture, and experiences. But when different regions join forces, they create something more powerful together than they…
Co-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…
Collaboration research: What did 150+ travel, tourism, and hospitality professionals say?
Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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