Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
The Art of Strategic Positioning for Attracting More Visitors
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely…
Marketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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