Data-Driven Decision Making in Tourism
Tourism organizations have more information at their fingertips than ever before. Website analytics, visitor surveys, spending data, online reviews, and economic impact reports can all…
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
There is something powerful about pulling a carrot from the ground, tasting a berry where it was grown or sitting down to a meal surrounded…
Museum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. I…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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