Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Workforce Development Is Everyone’s Job
Growth Mindset in Tourism: 5 Lessons for Destination Marketers
From Transactional to Transformational: Rethinking Partnerships
More Great Inspiration
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
There is something powerful about pulling a carrot from the ground, tasting a berry where it was grown or sitting down to a meal surrounded…
Loretripping: Turning Local Stories Into Travel Motivation
Travelers have always been drawn to the stories behind a place: the legend tied to an old inn, the trailblazer who once called a community…
How to Turn Destination Stewardship Into a Visitor Experience
When we discuss destination stewardship, it often starts behind the scenes, with a focus on protecting natural resources, preserving cultural traditions, supporting residents, and thinking…
How to Build a Team Culture that Supports Collaboration
A collaborative organization starts with a collaborative mindset. If we want our organizations to benefit from collaboration, we can’t rely on the CEO, executive director…
Wellness Travel: The Transformative Trend Redefining Tourism
More travelers today are thinking about how they want to feel when they return from a trip, not just where they want to go. They’re…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. We have our own podcast, Destination on the Left, that explores creativity…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
Turning Milestone Events Into Shared Success
Rare events have a unique ability to build excitement and inspire once-in-a-lifetime travel experiences. From total solar eclipses and milestone anniversaries to international sporting events…
The Collaborative Mindset: Five Traits That Drive Better Partnerships
Every leader I meet agrees that collaboration is important. It’s written into strategic plans, highlighted in mission statements, and celebrated in annual reports. Organizations proudly point…
4 Tips to Plan a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, there are countless ways to showcase a destination, but few are as effective as a well-planned…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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