Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
4 Common Types of Group Tours
How to Vet a Social Media Influencer
More Great Inspiration
Partnering with Travel Advisors: Insights to Grow Group Travel
At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry….
Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing
Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you…
Measuring Earned Media and PR: Introduction to the Barcelona Principles
Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily…
Tourism Advertising Ideas: Creative and Bold Paid Media Moves
Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching…
Welcoming All 2.0: Key Takeaways from Our Community Conversation on Inclusion in Tourism
In our rapidly evolving travel industry, the concept of being a “welcoming destination” is no longer simply about inviting more visitors. It’s about deeply understanding…
10 Must-Listen Podcasts for Travel, Tourism & Hospitality Professionals
I’ve had the joy of hosting Destination on the Left—an award-winning podcast spotlighting the travel, tourism, and hospitality industry—since 2016. My team and I believe…
How Tourism Brand Ambassadors Elevate Your Destination Story
In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
The Rise of Heritage Travel: Finding Cultural Connections
People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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