Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Destination Podcasts: Telling Your Story
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
Turning Milestone Events Into Shared Success
More Great Inspiration
The Collaborative Mindset: Five Traits That Drive Better Partnerships
Every leader I meet agrees that collaboration is important. It’s written into strategic plans, highlighted in mission statements, and celebrated in annual reports. Organizations proudly point…
4 Tips to Plan a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, there are countless ways to showcase a destination, but few are as effective as a well-planned…
Tourism Advocacy: How Stronger Partnerships Build Stronger Communities
Tourism advocacy often brings to mind meetings with elected officials, legislative priorities, and policy discussions. While those efforts are important, they’re only one piece of…
How to Find the Right Collaboration Partners
Collaboration is one of the most powerful tools available to tourism organizations. It can help stretch limited resources, spark new ideas, reach new audiences, solve…
How Destinations Are Responding to Changing Meeting Planner Expectations
In our previous blog, How Meeting Planners Are Choosing Destinations Today, we explored how meeting planners are redefining destination selection around trust, transparency, safety and…
Five Road Trip Trends Shaping Tourism Marketing in 2026
A road trip used to feel like the simplest kind of vacation: pick a place, pack the car and go. Travelers are still eager to…
Mapping the Travel Customer Journey
Most tourism marketers I know have an almost innate grasp of the unique ways the traveler’s mind works. Maybe it’s because they paid attention to…
How to Move Your Organization from Reactive to Proactive Collaboration
In 2016, I launched my podcast Destination on the Left to explore creativity and collaboration in the travel and tourism industry. At the time, I noticed collaboration…
SEO in Tourism Marketing and AI Search
When we first developed a strong SEO strategy nearly 10 years ago, the search landscape looked very different than it does today. At the time,…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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