Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
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Before You Hit Send: A Crash Course in Email Marketing for Tourism
What Does It Mean to Operationalize Collaboration and Why Does It Matter?
500 Episodes, 10 Years, and the Growing Value of Original Content in the Age of AI
More Great Inspiration
Data-Driven Decision Making in Tourism
Tourism organizations have more information at their fingertips than ever before. Website analytics, visitor surveys, spending data, online reviews, and economic impact reports can all…
Workforce Development Is Everyone’s Job
Since I have been working in the tourism industry, workforce development has been part of the conversation. Earlier in my career, much of the focus…
Growth Mindset in Tourism: 5 Lessons for Destination Marketers
As the role of destination organizations continues to evolve, so does the work. So what can a growth mindset look like in destination marketing? Here are five lessons we keep coming back to.
From Transactional to Transformational: Rethinking Partnerships
Partnership is one of those words we use a lot in the travel and tourism industry. We have marketing partners. Community partners. Funding partners. Industry partners….
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
There is something powerful about pulling a carrot from the ground, tasting a berry where it was grown or sitting down to a meal surrounded…
Loretripping: Turning Local Stories Into Travel Motivation
Travelers have always been drawn to the stories behind a place: the legend tied to an old inn, the trailblazer who once called a community…
How to Turn Destination Stewardship Into a Visitor Experience
When we discuss destination stewardship, it often starts behind the scenes, with a focus on protecting natural resources, preserving cultural traditions, supporting residents, and thinking…
How to Build a Team Culture that Supports Collaboration
A collaborative organization starts with a collaborative mindset. If we want our organizations to benefit from collaboration, we can’t rely on the CEO, executive director…
Wellness Travel: The Transformative Trend Redefining Tourism
More travelers today are thinking about how they want to feel when they return from a trip, not just where they want to go. They’re…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. We have our own podcast, Destination on the Left, that explores creativity…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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