Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
How to Find the Right Collaboration Partners
How Destinations Are Responding to Changing Meeting Planner Expectations
Choosing the Right Social Media Platforms for Tourism Marketing
More Great Inspiration
Five Road Trip Trends Shaping Tourism Marketing in 2026
A road trip used to feel like the simplest kind of vacation: pick a place, pack the car and go. Travelers are still eager to…
Mapping the Travel Customer Journey
Most tourism marketers I know have an almost innate grasp of the unique ways the traveler’s mind works. Maybe it’s because they paid attention to…
How to Move Your Organization from Reactive to Proactive Collaboration
In 2016, I launched my podcast Destination on the Left to explore creativity and collaboration in the travel and tourism industry. At the time, I noticed collaboration…
SEO in Tourism Marketing and AI Search
When we first developed a strong SEO strategy nearly 10 years ago, the search landscape looked very different than it does today. At the time,…
Creating Sample Travel Itineraries: Dos and Don’ts
Creating sample travel itineraries is one of the simplest and most effective ways to showcase a destination. Whether they are used for leisure travelers or…
Speaking Their Language: Smarter Travel Marketing for Gen Z
If marketing to Gen Z sometimes feels like trying to decode an entirely different language, you’re not alone. From rapidly evolving slang to trends that…
Why Collaboration Is No Longer Optional in Travel and Tourism
For years, collaboration has been an essential part of travel and tourism. In an industry that requires destinations, attractions, lodging and tour operators to work together to create travel product people will buy, collaboration simply happened naturally….
How Literary Tourism Turns Readers Into Travelers
At its core, literary tourism connects stories to place. It invites travelers to step into the worlds they’ve read about, to walk the same streets…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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