Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes or the extensive list of…
Keep Reading

How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction…
Keep Reading

Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025

Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations beyond the typical hotspots, offer…
Keep Reading

More Great Inspiration

Attracting Canadian Travelers: How U.S. Tourism Partners Can Build Bridges Despite Policy Challenges

Living in Rochester, NY, I’m always struck by how close Canada feels. It’s quicker for me to drive to Toronto than it is to reach…

Keep Reading

Advantages of Niche Market Tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve…

Keep Reading

Gamification to Drive Engagement: More than One Way to Create Fun

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients…

Keep Reading

What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. About 15 percent of the world’s population live with…

Keep Reading

Building an Effective Tourism Marketing Team

When it comes to effective marketing, the people on your team and the makeup of the team are a key component of how well everything…

Keep Reading

Wellness Travel: The Transformative Trend Redefining Tourism

Wellness travel is no longer just a buzzword – it’s a movement. Travelers today aren’t content with vacations that leave them feeling like they need…

Keep Reading

Travel Trends from NTA Travel Exchange 2024: Embracing Change and Innovation

The 2024 NTA Travel Exchange brought together industry professionals, thought leaders, and travel enthusiasts to discuss the future of tourism and reflect on the challenges…

Keep Reading

Three Trends that Rule the Top Tourism Campaigns of 2024

Travel is more than just a break from the routine—it’s about serving up stories, experiences, connections and lasting memories that bring visitors closer to your…

Keep Reading

5 Reasons You Need a CRM for Success in Travel Trade

Understanding CRM: What it is and Why it Matters In the travel trade industry, success depends on effectively managing relationships with clients, suppliers, and partners….

Keep Reading

Emerging Travel Trends from OMCA Marketplace 2024: Redefining Group Travel and Embracing Authentic Experiences

The OMCA Marketplace 2024 brought together a diverse range of tourism professionals, illuminating pivotal themes that are shaping today’s travel landscape. These insights underscore a…

Keep Reading