Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Growth Mindset in Tourism: 5 Lessons for Destination Marketers
From Transactional to Transformational: Rethinking Partnerships
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
More Great Inspiration
From Assistant to Amplifier: Rethinking AI for Tourism Marketers
After attending MAICON, a Marketing AI conference hosted by SmarterX, one message came through loud and clear: AI isn’t replacing marketers—it’s making our work sharper,…
Elements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…
Making a Career in Travel & Tourism: What the Experts Want You to Know
When I first wrote about careers in travel and tourism, I highlighted insights from a handful of professionals I met at a conference—voices full of…
Driving Visitation Through Culinary Tourism
When visitors come to a destination, they’re looking for experiences that feel authentic and unforgettable. Few things connect people—or capture the essence of a place—like…
Behind the Scenes of a Group Tour: Pro Tips for Travelers and Professionals
Group tours aren’t just about ticking off sights—they’re about sharing experiences, swapping stories, and letting someone else handle the details so you can enjoy the…
Commonality: Creating World-Changing Collaborations
The strongest partnerships are built on the foundation of the Three C’s of Collaboration: Communication, Commonality, and Commitment. In my first post about this framework,…
Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
4 Common Types of Group Tours
When you see a big motorcoach cruising down the highway, do you ever wonder who’s inside? The answer: just about anyone. Group tours attract all…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields