Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes or the extensive list of…
Keep Reading

How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction…
Keep Reading

Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025

Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations beyond the typical hotspots, offer…
Keep Reading

More Great Inspiration

Destination Marketing and Community Partnerships

Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…

Keep Reading

10 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your…

Keep Reading

Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…

Keep Reading

Financial Benefits of Group Travel

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…

Keep Reading

How To Craft A Killer Press Conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world –…

Keep Reading

Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…

Keep Reading

Insights from TAP Dance 2023

Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…

Keep Reading

Elemental Photography in the Tourism World

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…

Keep Reading

How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top…

Keep Reading

Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite…

Keep Reading