Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Social Media Strategy Building Blocks

When it’s time to develop or refine your social media strategy, are you working with the building blocks that set the stage for success?  As the world continues to shift…
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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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Tourism Advertising Ideas: Creative and Bold Paid Media Moves

Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching vacation inspiration between Spotify playlists,…
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More Great Inspiration

Navigating the Future of PR

In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future…

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Top Tourism Campaigns of 2023

Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…

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Can Curated Experiences Help Your Tourism Marketing?

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

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How Tourism Businesses Can Plan for the New Year in Collaboration With Staff

A 2024 Tourism Business Plan will set you up for success. I talk to a lot of business owners and organization leaders in the travel,…

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5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing

The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography…

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Creating Sample Travel Itineraries – Dos and Don’ts

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your…

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The Business Case for Collaboration

I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….

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Under, around and in between: Hidden gems in tourism

The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years…

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Destination Marketing and Community Partnerships

Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…

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10 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your…

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