Sustainability in Tourism

Sustainability has become one of the most widely used terms in the travel industry. It shows up in strategy documents, marketing campaigns, and conference conversations….

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Turning Events and Milestones Into Long-Term Tourism Growth

2026 is shaping up to be a landmark year for travel, especially when it comes to tourism events and milestones. From America 250 to the…

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Themes from ABA 2026 Part 1: Collaboration is Essential

At Travel Alliance Partnership, collaboration has always been at the center of everything we do. We’ve long believed that when destinations, associations, attractions, and industry…

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Commitment: World-Changing Collaborations

World-changing collaborations are grounded in the Three C’s of Collaboration: Communication, Commonality, and Commitment. This framework is based on over 5 years of podcast interviews,…

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Radical Collaboration in Tourism Creates Real Impact 

In times of rapid change, collaboration in the travel and tourism industry isn’t just helpful, it’s essential. That message came through loud and clear during…

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Commonality: Creating World-Changing Collaborations

The strongest partnerships are built on the foundation of the Three C’s of Collaboration: Communication, Commonality, and Commitment. In my first post about this framework,…

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Welcoming All 2.0: Key Takeaways from Our Community Conversation on Inclusion in Tourism 

In our rapidly evolving travel industry, the concept of being a “welcoming destination” is no longer simply about inviting more visitors. It’s about deeply understanding…

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10 Must-Listen Podcasts for Travel, Tourism & Hospitality Professionals

I’ve had the joy of hosting Destination on the Left—an award-winning podcast spotlighting the travel, tourism, and hospitality industry—since 2016. My team and I believe…

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Communication: The 3 C’s of World-Changing Collaborations

Big ideas and big achievements don’t happen alone. They require teamwork and a shared goal. That’s why collaboration is essential, especially in the travel and…

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Building Belonging in Tourism Marketing

The days of relying on glossy brochures and catchy taglines to attract travelers are behind us. Today, what truly resonates with visitors isn’t a brand’s…

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