Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…

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Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…

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The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have…

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5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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