Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Maximizing and Proving Trade Show ROI
What’s the value in attending a trade show? Most trade shows keep a list on their website with reasons to justify the investment of a…