Mapping the Travel Customer Journey
Most tourism marketers I know have an almost innate grasp of the unique ways the traveler’s mind works. Maybe it’s because they paid attention to…
SEO in Tourism Marketing and AI Search
When we first developed a strong SEO strategy nearly 10 years ago, the search landscape looked very different than it does today. At the time,…
Maximizing and Proving Trade Show ROI
Trade shows are a significant investment. Between booth space, travel, staffing and time away from the office, the costs add up quickly. Most tradeshow websites justify that…
Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields